With the advancement in technology and easy availability and
accessibility to online shopping platforms, a majority of merchants are relying
on Shopify Google Shopping. The
benefits of using this platform are immense. The primary objective is to reach
more shoppers. The network of Google is vast, and it can help bring more
shoppers to the fold buying products or services on this platform.
Another advantage of using this interface is to enjoy greater visibility
among potential buyers. The products sold by the merchant are more visible on
desktop or mobile in Gmail, Google Search, YouTube and Google Images. The
latest technology used by Google also displays the products and services on
offer to the “right” shoppers. This help merchants to enjoy higher sales. They
need to sync their products with Shopify and run a smart shopping campaign. The
results of the same can be tracked easily from Shopify. The products are
auto-synched with Google merchant center by installing Google shopping. The
merchants can run a smart shopping campaign by linking a new or existing Google
Ad Account.
Just like Google Shopping, merchants can also sell their products on Shopify Amazon by syncing their
products and inventory with Shopify. This integration makes product listing
easier and gets next-level brand visibility with ease. Reaching out to new
shoppers is no more challenging as Shopify allows merchants to showcase their
brand, control customer experience to a significant extent and choosing ways to
sell more on Amazon, the largest marketplace in the world.
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